Why I Started Sol Sista Collective: A Journey Towards Cleaner Beauty and a Lower Tox Life

Britt James

It all started in Bali.
An amazing surf holiday... that ended with one of the worst skin reactions of my life.

I had slathered myself in what I thought was a high-quality sunscreen. Instead, within hours, my skin turned angry, red, inflamed, and reactive. I spent most of that trip battling what felt like a full-blown chemical burn across my face — and honestly, it shook me.

That reaction was the wake-up call I didn’t even know I needed.

When I got back home, I started researching. I wanted to know: What exactly had I put on my skin?
And that’s when I fell down the rabbit hole.

What I discovered was shocking.

Many mainstream beauty and sun care products — the very things marketed as “safe” and “gentle” — are packed with ingredients that are far from kind to our bodies. One of the worst offenders? Something called “Fragrance” (or sometimes just labelled as "Parfum").

At first glance, it sounds harmless. But here’s the thing:
Fragrance is basically a legal loophole. It can hide hundreds (yes, hundreds) of undisclosed chemicals — including hormone-disrupting nasties like phthalates.

And because companies can legally label these chemical cocktails as just “fragrance” to protect their “trade secrets,” you and I are kept completely in the dark about what we’re really putting on our skin every single day.

I felt furious. Then, I felt determined.
There had to be a better way — especially for women like me who love spending time outdoors and under the sun, but still care deeply about their health, their skin, and their future.

That’s when Sol Sista Collective was born.

A line of beautifully clean, performance-driven beauty solutions designed for women who live life outside — without all the unnecessary chemical baggage.


More Than Skin Deep: Choosing a Lower Tox Lifestyle

Building Sol Sista Collective didn’t just change the products I use — it changed the way I live.

I realised that every little choice we make sends a message:

To ourselves: about what we deserve.

To the world: about what we will and won’t accept.

To future generations: about the kind of planet and health legacy we’re leaving behind.

Choosing low tox beauty products isn't just about vanity. It’s a radical act of self-respect and self-protection.
And honestly? It's empowering.

Since starting this journey, I’ve swapped out dozens of products from my bathroom cabinet, my kitchen, even my laundry. And no, I'm not perfect. It's not about being perfect. It's about being aware, asking questions, and making better choices where we can.

Because once you see it, you can’t unsee it.
And once you know better, you deserve to do better — for yourself, for your family, and for the world around you.


The Sol Sista Mission

At Sol Sista Collective, we're committed to:

No hormone-disrupting chemicals (ever).

No hidden ingredients hidden under vague labels like "fragrance."

No greenwashing or sneaky marketing spins.

High-performance, outdoor-loving formulas that work just as hard as you do.

Our philosophy is simple: Protect your skin. Respect your health. Celebrate your love for the ocean, the outdoors, and this beautiful life.

Because you deserve beauty solutions that love you back.


I’m not here to tell you what to do.
I'm just here to share what I’ve learned (sometimes the hard way) — and to offer a better, safer, more beautiful choice for the women who get it.

This is more than just skincare.
It’s a movement towards mindful living, conscious beauty, and remembering that what we choose today shapes the life we live tomorrow.

I’m so proud to walk this path — and even prouder to walk it with you.

Welcome to Sol Sista Collective. Let’s live beautifully, consciously, and wildly free.

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