Our Brand Story
Sol Sista Collective was born from a deeply personal journey. As a mother of two, navigating the chaos of postpartum life during the COVID lockdown of 2020, I found myself feeling lost, disconnected, and yearning to find my spark again. The ocean became my refuge. Those early, freezing mornings paddling out into the waves along Torquay’s Surf Coast were more than just exercise—they were therapy. The ocean held a transformative power that reconnected me to myself and inspired a new way of living.
But with every salty, sun-soaked session came skin that felt dry, stressed, and weathered. I found myself frustrated by the lack of products that could keep up with my active, ocean-loving lifestyle. Products that were too oily, too sticky, or simply not effective. So, I decided to create my own solution—one that didn’t compromise between high-performance protection and skin-loving nourishment.
Sol Sista Co. is more than just a brand; it’s a modern beauty brand for women who live for the sun, the ocean, and everything that comes with it. We encourage women to embrace life outdoors, under the sun, and in the ocean. We believe in the power of nature to heal, empower, and reconnect us to ourselves. And we understand the importance of women’s mental health—how reconnecting with nature can restore that lost spark and how feeling radiant in your own skin can change everything.
That’s why at Sol Sista Co., we advocate for simplicity, conscious beauty, and products that work as hard as you do. Our mission is to empower women to look and feel their best, because when women feel confident, the world becomes a more harmonious place.
Our Formulations: We choose to formulate powerful, effective products by blending science with nature. Using clean, natural ingredients proven to soothe, repair, and protect dry, stressed, and dehydrated, sun-exposed skin, we’ve created multi-functional beauty that performs. Our formulations are built to enhance your natural beauty while giving you the freedom to do what you love most—spending time outdoors, under the sun, living your most authentic life.
At Sol Sista Co., we’re not just creating skincare; we’re building a community of women who feel confident, connected, and free to embrace the beauty of life’s wildest moments.
– Britt James, Founder of Sol Sista Co.