Our Brand Story
Finding my spark again - this is how Sol Sista Collective began.
I’m Britt James - photographer, surfer, wife + mum of two and founder of Sol Sista Collective.
In 2020, during the chaos of postpartum life and COVID lockdowns, I felt completely lost. Somewhere along the way, I’d disconnected from myself beneath the noise of everyday life.
Everything shifted the moment I paddled out into the cold ocean swells off the Surf Coast.
The ocean became my reset. My ritual. My way back to myself.
But with all that time outdoors came another frustration - dry, sun-stressed skin and beauty products that never seemed to fit my lifestyle. Everything felt too greasy, too messy, too complicated or filled with ingredients I didn’t feel good about using every day.
So I started dreaming about something better.
High-performance SPF and skincare that felt beautiful on the skin, naturally driven and genuinely designed for women who live outdoors.
That idea became Sol Sista Collective.
A modern approach to Outdoor Beauty™ - created to protect, nourish and support skin through ocean swims, long beach days, morning walks and everyday life outside.
More than anything, this brand is a reminder that beauty can feel simple, natural and empowering. That time in nature isn’t selfish - it’s essential. And that when women feel confident in their own skin, they reconnect with who they really are.
Sol Sista Collective was built from that spark.
And I’m so glad you’re here.
Britt x
About Us
We believe looking after yourself should help you live more, not do more.
Born by the ocean on Victoria’s Surf Coast, we’re a female-founded Australian brand creating Outdoor Beauty™ for women who feel most alive outside.
Our approach brings high-protection mineral SPF, skincare, beauty + haircare together in one uncomplicated system designed around real life outside - protect before, support during + replenish after.
We believe SPF should feel like beauty. Skin should still look like skin. And the products you use every day should feel so beautiful, you actually want to use them.
Nature-derived formulas. Skin-loving botanicals. Functional ingredients. Think buttery mineral SPF, skin-like tints, barrier-supportive skincare + nourishing haircare designed to protect, nourish + replenish.
Beauty for real life. Ocean swims, school runs, long beach days, travel, movement, motherhood + everything in between.
Everything has a purpose. Protect. Cleanse. Nourish. Replenish. Detangle. Support.
Because sun, salt, wind + water are part of the life we love — and looking after your skin + hair shouldn’t mean living any less of it.
More time outside. Fewer unnecessary steps. Beauty that keeps up.
That’s The Beauty of Being Outside™.
Our Mission
Our mission is to help women feel more like themselves - by getting outside and doing more of what lights them up.
We believe sunshine, movement, fresh air, the ocean + time in nature are powerful things. They connect us, ground us + remind us what feeling good actually feels like.
Everything we create exists to support more of that - thoughtful Outdoor Beauty™ designed for a life lived beyond four walls.
Because beauty isn’t just how you look.
It’s how you feel.
Find your spark. Get outside. Live more.
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
Shop the range,It was made for you
Everything Sol Sista Co..
At Sol Sista Collective, we believe beauty should support the way women actually live - outdoors, active, sun-filled and real
