About Us
We’re Sol Sista Collective — an Australian outdoor beauty brand born on the Surf Coast of Victoria, where the sun shines bright and the ocean calls daily.
We create naturally-driven beauty and skincare for women who thrive outside.
Think high-performance mineral SPF, nourishing skincare, and haircare
essentials that are made to move with you — from the beach to the bush, sunrise surf to salty brunch.
Proudly female-founded and Australian-made, we believe in simplicity, sustainability and showing up as your true self.
Our products are made to protect your skin and your spark — so you can keep living freely, beautifully and unapologetically under the sun.
Our Mission
At Sol Sista Co., we’re more than a beauty brand.
We’re a collective of women who believe that time outside is more than a luxury - it’s essential.
We exist to inspire women to reconnect with themselves through nature. To spend more time under the sun, in the ocean, and out in the wild. That’s where the spark returns and that’s where we feel most alive.
Our mission is to create naturally-driven beauty and skincare that fits seamlessly into your outdoor lifestyle.
Clean, conscious, effective products that protect and nourish - so you can show
up as your full self, in every season of life.
From SPF to skincare to haircare, everything we make is designed to move with you.
Simple routines, high-performance ingredients, and products that work hard so you can live free.
Our Beauty Promise
At Sol Sista Co., we believe in beauty without compromise.
Our promise is to protect, nourish, and celebrate your skin and hair with
products that are clean, effective, and made with intention.
We formulate using natural and organic
ingredients, chosen for their ability to deeply hydrate, soothe, and protect
your skin barrier — while supporting your glow from the outside in.
Our beauty + skincare products are:
- Vegan, cruelty-free and our SPF products are certified reef-safe
- Free from hormone disruptors, PEGs, parabens, phthalates, silicones, synthetic fragrance, and chemical UV filters
We blend mineral SPF with skin-loving actives to deliver high-performance results that keep up with salty hair, sun-soaked skin, and a life lived fully outdoors.
We’re not just clean — we push for better. Better formulas. Better standards. Better days in the sun.
Our Brand Story
Finding my spark again — this is how Sol Sista Co. began.
I’m Britt James - photographer, surfer, mum of two and founder of Sol Sista Co.
In 2020, during the chaos of postpartum life and COVID lockdowns, I felt completely lost. I’d forgotten who I was beneath the noise of daily life. But something shifted the moment I paddled out into the cold ocean swells off the Surf Coast. That water became my reset. My ritual. My return to self.
But with all that time outdoors came another struggle: dry, damaged, sun-stressed skin. After endless searching there were no products that actually worked with my lifestyle.
Everything felt too greasy, too messy, too complicated. So I started dreaming of something better:
A high-performance SPF and skincare that felt beautiful, natural, and genuinely made for women like me - women who thrive outside.
That’s how Sol Sista Co. was born.
More than a brand, it's a community. A reminder that beauty can be simple, conscious, and empowering. That spending time in nature isn’t selfish — it’s essential. And that when women feel confident in their own skin, they reconnect with who they really are.
This brand is built on that spark. And I’m so glad you’re here.
— Britt x
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
She is a wave of change
She is Fearless
She lifts a sista up
She is her own muse
She has got your back
She runs her own race
Shop the range,It was made for you
Everything Sol Sista Co..
Learn More About the Sol Sista Co. SPF Skincare Model
