Our Brand Story
Welcome to Sol Sista Collective—a community of wave chasers, dream makers, and women who find their true beauty under the sun. Our name, Sol Sista, is inspired by the sun itself, and it embodies our mission to bring you consciously created beauty that honours your connection to the ocean and the outdoors.
At Sol Sista Co, we’re committed to creating beauty that’s as powerful as the women who use it. Our products are designed with you in mind, using only non-toxic, natural ingredients to deliver deep hydration, soothing relief, and barrier protection from the elements. We’ve crafted a range that combines high-quality mineral SPF with natural skincare, creating hybrid products that not only enhance your natural beauty but also stand up to every sun-filled adventure.
In the surf community, a "sista" is more than just a friend; she’s someone you trust to have your back. At Sol Sista Co, we embody that spirit in everything we do—supporting each other to push beyond our limits, lift each other up, and celebrate every achievement together. Our collective is about living authentically, connecting with nature, and empowering each other to embrace life’s wildest moments with confidence and beauty.
Britt James: Founder of Sol Sista Co.
Britt James created Sol Sista Co. after rediscovering herself and the ocean during a challenging chapter of her life. As a surfer and mother of two, she struggled with feelings of disconnection after the birth of her children and during the 2020 COVID lockdown. Seeking balance, Britt turned to the cold, open waters of Torquay’s Surf Coast, where the ocean became her sanctuary.
Amid her reconnection with nature, she noticed the toll sun, salt, and wind were taking on her skin and hair. Frustrated by the lack of hydrating, protective products that worked for her active lifestyle, she decided to create her own solution.
Sol Sista Co. was born—a brand dedicated to conscious, multi-functional beauty that nourishes and protects, empowering women to embrace life outdoors. Inspired by her journey, Britt’s vision is to help women feel radiant, confident, and ready for every sun-drenched adventure.